Services

Data analytics, continuous discovery and product growth

The continuous evolution of products is not just a strategy, it's a survival mechanism. Whether you're a B2C or a B2B company, the success of your business depends on your ability to continuously improve and adapt to the changing needs of your audience.

Technology and tools we use

TECH STACK

Google Analytics
HotJar
Crunchbase
CB Insights
Survey Monkey
Miro
G2 Crowd
Capterra
SEMrush
HubSpot
Amplitude
FigJam
Figma
Airtable
Mixpanel

Product growth services

Market research and analysis

Get an understanding of your market and identify untapped growth opportunities.

Tooling and data sources

We help you with the vetting and set-up of tools that provide data and insights from real users, and help identify areas of friction within your product.

UX/UI audit and design

Drive product improvements and user engagement with purpose-driven, visually stunning, intuitive, and user-centric design solutions.

Conversion optimization

We help you identify features correlated with growth, analyze usage and friction points for those features and then work on optimizing them based on data.

Quality assurance testing

We engage the quality assurance team to determine that our deliverables function as required, eliminating all the potential pitfalls.

Performance tracking, analytics and reporting

Monitor vital metrics and track your progress toward achieving growth objectives.

Progressive and consistent optimization leads to product growth

By consistently tracking, measuring usage, identifying friction and drop-off points inside your product, you’re in position to make incremental improvements and drive growth.

Stay Relevant

In today’s fast-paced world, stagnation is equal to regression. Continuous product enhancement ensures alignment with customer preferences and technological advancements. To stay relevant, companies have to evolve.

Build Trust and Loyalty

Consistent product optimization shows a commitment to delivering long-term value to users. By striving to improve and innovate, companies demonstrate that they care about user satisfaction.

Gain Competitive Advantage

Continuous improvement, innovation and responding to user needs, allows businesses to differentiate themselves from competitors and carve out a unique position in the market.

Improve KPIs

A growing product translates to growing revenue. Whether through increased sales or improved customer retention, product growth directly impacts the bottom line.

You don’t need to build new features to grow

You don’t necessarily need more features to drive product growth. What you do need is to make sure that the features that are correlated to product growth are discoverable, provide value to users and offer a good user experience.

Behind every great product is great data.

It is important to first identify flows and features that correlate to growth. Zooming in on those features helps identify friction points and areas of improvement. To be able to do that, key data has to be available. Data is analyzed to map out flows and understand user behavior and engagement.

Having great data means we can design with purpose.

Once we identify friction points and opportunities for improvement, we can design adequate solutions that respond to user needs. We aim to improve the user experience by reducing friction, time, cognitive load and effort it takes to perform a task.

It’s not a one-and-done. Product growth is an iterative process.

Optimizing conversion funnels and improving the user experience is an ongoing process. We’re never sure that a new solution will yield results. Once implemented, it needs to be benchmarked against the previous state and put through the same process. The goal is to make incremental and consistent improvements that get you one step closer to your ultimate goal.

Deep client engagement
is our bread & butter

“Motiff has been a great strategic design partner, as we evolved our company onto a design system their knowledge, and expertise has proved invaluable. With capabilities across a variety of UX disciplines, we can conveniently utilize Motiff’s team as our needs evolve and grow. We look to maintain a long-term relationship with them to always be ready for highly detailed and polished design activities as well as development and management.”

Jonathan Carpenter
Head of UX, SymphonyAi

Explore SymphonyAI

“Motiff has consistently been our go-to partner for design and development needs, and I've had the pleasure of collaborating with them on numerous projects spanning different companies. They are creative, pay attention to UI details and are committed to development excellence. Motiff has a remarkable talent for simplifying complex tasks, making them an invaluable asset to our projects. What truly sets them apart is their ability to not only understand individual project goals but also see and contribute to the broader vision of our company. Motiff is more than a service provider; they are a genuine partner in our success.”

Khash Sarrafi
CEO, TeleMeet Inc.

Explore Telemeet