Data Analytics, Continuous Discovery and Product Growth

The continuous evolution of products is not just a strategy, it's a survival mechanism. Whether you're a B2C or a B2B company, the success of your business depends on your ability to continuously improve and adapt to the changing needs of your audience.
Motiff Development Service Team

Technology and Tools We Use


  • Google AnalyticsGoogle Analytics
  • HotJarHotJar
  • CrunchbaseCrunchbase
  • CB InsightsCB Insights
  • Survey MonkeySurvey Monkey
  • MiroMiro
  • G2 CrowdG2 Crowd
  • CapterraCapterra
  • SEMrushSEMrush
  • HubSpotHubSpot
  • AmplitudeAmplitude
  • FigJamFigJam
  • FigmaFigma
  • AirtableAirtable
  • MixpanelMixpanel

Product Growth Services

Market Research and Analysis
Get an understanding of your market and identify untapped growth opportunities.
Tooling and Data Sources
We help you with the vetting and set-up of tools that provide data and insights from real users, and help identify areas of friction within your product.
UX/UI Audit and Design
Drive product improvements and user engagement with purpose-driven, visually stunning, intuitive, and user-centric design solutions.
Conversion Optimization
We help you identify features correlated with growth, analyze usage and friction points for those features and then work on optimizing them based on data.
Quality Assurance Testing
We engage the quality assurance team to determine that our deliverables function as required, eliminating all the potential pitfalls.
Performance Tracking, Analytics and Reporting
Monitor vital metrics and track your progress toward achieving growth objectives.

Progressive and Consistent Optimization Leads to Product Growth

By consistently tracking, measuring usage, identifying friction and drop-off points inside your product, you’re in position to make incremental improvements and drive growth.

Stay Relevant

In today’s fast-paced world, stagnation is equal to regression. Continuous product enhancement ensures alignment with customer preferences and technological advancements. To stay relevant, companies have to evolve.

Build Trust and Loyalty

Consistent product optimization shows a commitment to delivering long-term value to users. By striving to improve and innovate, companies demonstrate that they care about user satisfaction.

Gain Competitive Advantage

Continuous improvement, innovation and responding to user needs, allows businesses to differentiate themselves from competitors and carve out a unique position in the market.

Improve KPIs

A growing product translates to growing revenue. Whether through increased sales or improved customer retention, product growth directly impacts the bottom line.

You Don’t Need to Build New Features to Grow

You don’t necessarily need more features to drive product growth. What you do need is to make sure that the features that are correlated to product growth are discoverable, provide value to users and offer a good user experience.

Behind Every Great Product is Great Data.

It is important to first identify flows and features that correlate to growth. Zooming in on those features helps identify friction points and areas of improvement. To be able to do that, key data has to be available. Data is analyzed to map out flows and understand user behavior and engagement.

Having Great Data Means We Can Design with Purpose.

Once we identify friction points and opportunities for improvement, we can design adequate solutions that respond to user needs. We aim to improve the user experience by reducing friction, time, cognitive load and effort it takes to perform a task.

It’s Not a One-And-Done. Product Growth is an Iterative Process.

Optimizing conversion funnels and improving the user experience is an ongoing process. We’re never sure that a new solution will yield results. Once implemented, it needs to be benchmarked against the previous state and put through the same process. The goal is to make incremental and consistent improvements that get you one step closer to your ultimate goal.

Why choose Motiff?

Data Tools
Proficiency in Data Tools
Skilled Team
Resourceful and Skilled Team
Broad Industry Experience
Data-driven Decision Making
Cross-Functional Collaboration
Invested Success
Invested in Your Success

Industry Expertise

F&B/Food Tech
F&B/Food Tech
Technology, Media & Telecommunication
Technology, Media & Telecommunication
Transport & Logistics
Transport & Logistics

Have a questions?
Interested in Product
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